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Blink, by Malcom Gladwell
Fee Download Blink, by Malcom Gladwell
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- Sales Rank: #5204438 in Books
- Published on: 2005
- Binding: Paperback
Most helpful customer reviews
1 of 1 people found the following review helpful.
Blink
By kylie
Blink by Malcolm Gladwell book review
Blink by Malcolm Gladwell is a book about the power of first impressions in your unconscious. Malcolm Gladwell is a Canadian journalist, author, and speaker who has been writing for the New Yorker since 1996. The book takes you through many different stories all about what goes on behind the locked doors of your unconscious. Gladwell argues that we are thin slicing all the time – when we must judge an unfamiliar situation, meet a new person, interview a potential employee – that we take a small piece of a person or situation and can immediately make amazingly correct split second decisions. I believe that Gladwell very effectively makes this argument using data and examples.
The book starts off by explaining the amazing and rather mind blowing studys of John Gottman. Gottman, a marriage counselor, turns the seemingly complicated issue of divorce into a simple equation. Looking at just 30 minutes of a couples conversation, Gottman can predict with 95% accuracy if the couple will still be together 15 years later (21). Amazing right? From there the book moves quickly through various examples of thin slicing. From marriages and dating, to judging a prospective employee in a snap decision, Gladwell covers it all.
Firstly Gladwell uses data and studies to prove his argument that we are always thin slicing and doing so effectively. Back to Gottman’s study from earlier, Gladwell uses this data to prove to us that we don't need to spend hours days or weeks getting to know a couple before being able to effectively predict whether they will stay together or not. By taking a very thin slice of the couples conversation (30 min) Gottman can effectively predict if their marriage will last. Thus, proving to us that we do not need all the time or information in the world and that we can very effectively get the gist of something with only a small piece of information.
Secondly Gladwell uses true stories/anecdotes to prove that we can, in fact, effectively make quick snap judgments. Take Gladwell’s story in the introduction for example. He tells the story of how the Getty Museum was going to buy an ancient Greek statue. They did all the normal checks to make sure that the peace with authentic and it checked out. At the last minute they had an art historian come to take a look and in an instant he decided that it was a fake. “It just didn't look right” (9). Sure enough he was right. This, Gladwell argues, is proof of your brains amazing ability to make split-second decisions without actually having all the information you might think you need.
What Gladwell is saying in all of his stories is that we all have something in our brains that helps us to use the sum of all our experiences to make effective decisions without even knowing we are doing so. Your unconscious brain does it's best to give you information you might need about the situation. This lets your conscious brain focus on other things such as the actual task at hand, instead of the background information you didn't even know that you needed. Indeed, it's hard to grasp at first but by the fourth or fifth story he tells, you'll be able to fully understand what he means.
Overall, Gladwell very effectively argues that we have the ability to make correct split second decisions without knowing all we may think we need to know. Blink has proven to be a very interesting book (as it should be – it's won many awards) and is definitely worth reading.
1 of 1 people found the following review helpful.
Dissapointed
By Brian B.
I have to give it 3 stars only because I didn't finish reading it. 2 without. I was hoping for a book that described your adaptive subconscious and how to harness its power. Instead, he gets political correctness and politics involved and starts talking about racism and how you have to ignore your subconscious. This is contradictory to the first argument he makes in the beginning of the book: that your adaptive subconscious is very powerful and correct although it does not provide an explanation.
The book is more or less a summary of scientific studies which is not what I was looking for. I'm not interested in sociology.
0 of 0 people found the following review helpful.
Wonderful book
By Wasantha
“When making a decision of minor importance, I have always found it advantageous to consider all the pros and cons. In vital matters, however, such as the choice of a mate or a profession, the decision should come from the unconscious, from somewhere within ourselves. In the important decisions of personal life, we should be governed, I think, by the deep inner needs of our nature.”
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