Ebook Piwik Web Analytics Essentials, by Stephan Miller
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Piwik Web Analytics Essentials, by Stephan Miller
Ebook Piwik Web Analytics Essentials, by Stephan Miller
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Packed with code and the necessary screenshots, this is a step-by-step comprehensive tutorial which will help you learn about Piwik quickly and easily,This book is for everyone ranging from a reader who is new to web analytics to a seasoned coding expert wanting to switch to Piwik from another analytics tool. If you are a newbie, you will learn to install Piwik, install tracking, and customize the JavaScript for their custom needs, as well as why they need to track their visitors. If you are an advanced reader, you will learn to mix JavaScript with PHP, Flash, and other languages in order to write plugins for custom software.
- Sales Rank: #1157992 in eBooks
- Published on: 2012-10-05
- Released on: 2012-10-05
- Format: Kindle eBook
About the Author
Stephan Miller
Stephan A. Miller is a web and app developer, SEO expert, and blogger who lives in Kansas City, Missouri. He was head developer at All About Doors and Windows in Kansas City for six years and was a freelance developer and SEO expert for eight years.
In his career, he has worked with Wordpress, Drupal, Magento, osCommerce, ZenCart, and many other online applications, as well as developing sites from scratch in PHP and MySQL or using the Lithium PHP framework. But this is not all. Because his business was at times a one man show, he knows Linux, Apache, and Nginx well and has developed desktop applications in Python where PHP just won't work. He also knows search engine optimization techniques, web analytics software, and search engine marketing which he uses to promote his own handful of sites. He blogs semi-regularly at http://www.stephanmiller.com about his work.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Piwik as an alternative
By S. Hamel
Miller does an excellent job covering all technical aspects of Piwik from initial installation, security, backups & maintenance (Chapter 1), using reports and features (Chapter 2), the asynchronous tracking code for pages, events and custom vars (Chapter 3), goals and conversions (Chapter 4), campaigns tracking and attribution (Chapter 5), the concept of events and social tracking (Chapter 6), e-commerce tracking (Chapter 7), administration (Chapter 8), and lastly, advanced tracking topics, debugging and plugins (Chapter 9). Chapter 10 covers integration into other platforms such as CMSs, mobile, accessing the underlying data or using the API.
The book is not too technical but is certainly not a marketing or manager oriented one. It is a good technical reference for anyone starting with Piwik. Don't expect the book to help you justify the use of Piwik over other alternatives, nor should you expect to learn "how" to do analytics.
While there are still debates about the implications of IT vs Marketing in web analytics, Piwik clearly stands on the IT side and the book clearly reflects that. With requirements for self-hosting, MySQL database handling, installation on servers and such, Piwik is clearly for the technically inclined or organizations that want to bring the technical side of web analytics in-house. The arguments I hear most often to justify a solution such as Piwik are a sense of greater control over the data, customization capabilities and a perception of greater security. I feel those aspects should have been a little better covered in the book.
2 of 2 people found the following review helpful.
Currently the best book about Piwik
By Ronan
Finally a real book about Piwik, thanks to him Piwik starts to be demystified. Stephan gives us here concrete examples about how to use Piwik and which lines of code we need to insert on our webpages. A really good job. Well done.
0 of 0 people found the following review helpful.
Pretty Good But Very Javascript-centric.
By Dr John
Pretty Good. I was dissappointed by lack of coverage of under-the-hood topics, mostly just talks about Piwik & Javascript. But good if that's your interest.
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